We have half of the world online. That makes it around 3.5 billion people and counting.
With this many billion, promoting your content shouldn’t be hard, right?
Wrong!
When you have so many people online, most of them are also producing content that too regularly. So, getting the best of you out there is hard.
Sometimes, your best posts won’t get the popularity they deserve.
And when we talk about popularity, what comes to our mind?
The promotion of a content piece can be done in two ways. Social media and search engines – let’s let go of paid marketing for now.
On search, you have to play with keywords, and then your DA matters. The more DA you have, the higher you rank in search results.
Note that your DA is decided by the quality of content you had been producing previously and the links you get from other high DA websites.
On the other hand, on social media, your popularity is based on the number of followers your pages, accounts, and communities have. The more likes, the better.
However, the second method is a lot better than the first one. You can easily promote your content even if your website is new.
You don’t need a high DA website to rank higher. Some effective ways, I have in my bucket, can help you promote your business on social media in a faster way. Let’s learn about it all below.
Best Ways to Promote Your Business on Social Media
In a small period, social media has gone from a social connectivity tool to a marketing hub.
Almost everyone is trying to sell their products. It has also led to people getting immune to social promotions.
No one gives a second look to whatever you are trying to promote unless it is of value to them. So, to make the most of your social media promotions, you need to come up with smart, original ways.
1. Build a Social Community
An evergreen way to get the best out of social media is to create a community around the problem that people face.
Take the Earning Labs community. In this community, people come to find solutions to their problems. These problems are around how to make their websites rank on search engines.
Similarly, every business online is solving some problems. Think about it. What problem is your business solving? Then work on it and make people learn how they can use your product to solve those problems.
2. Create Ambassadors
You alone can’t reach everyone everywhere. That’s why you need ambassadors that will promote your products in return for free services or money.
Ask these ambassadors to become your social media community managers. They can be freelancers that you get from Upwork or they can be virtual assistants that you hire from Indeed.
The social media ambassadors should know what problems your business solves. The industry in which you work and the features of your product. So, you will have to give them a complete overview of your product and some incentives so that they work honestly.
3. Bring Influencers onboard
Influencers will come to you when you are offering something of value.
Influencers have their communities, so you will have to pay them more than the ambassadors to get them onboard.
They will promote your product in the markets where you are not present. What this does is that it leads to expansion. More people will become aware of your product.
When more people are aware of your product, what happens?
You get more sales!
Find out influencers in your industry by interacting with others. Find out who are the famous people. Most influencers will have their communities. Simply reach out to them with your plan. If they are interested, they will get back to you.
4. Create Soft Image
The best way to create your soft image is to ask other community managers to discuss your brand in a good light. How will they do that?
Well, they will ask you or someone from your business for an AMA session. This will help their community members to know about your product. There is a regular AMA session on Reddit, and you can post there to conduct an AMA yourself.
People will learn about your product. Even if you don’t get any sales from the AMA, you will at least get the exposure that can build your trust.
Anyone can conduct an AMA on Reddit. However, if, for some reason, you are not able to conduct an AMA, then don’t worry. Go on Quora and post a question: What do you think about X company? X will be your company name.
Now, post an answer or ask someone to answer below. This will be your collaborator. Congratulations! You have turned yourself into an authority.
5. Freebies and Giveaways
Next, launch freebies and giveaways for your best customers, engagers, promoters, and reviewers.
You need to create positive vibes about you in the community. These giveaways will show the world that you care about. It will show you as a brand in its true spirit.
The good thing about these freebies is that they don’t need to be costly. Simply shirts, caps, and even badges with your logo or tagline will work. That’s what all big brands do. And, it doesn’t cost an arm and a leg to initiate.
6. Address Pain Points
Don’t beat about the bush when spreading your message in communities.
- Simply address the pain points that people have.
- Make a list of problems that people suffer and create content around it.
People will automatically promote that content in other communities, and this will lead to viral engagement. You don’t need to do great research for this. Find out what pain points people have by reading their posts.
Take a look at this post. The original poster (OP) want to know about how to add images. If you have a plugin that can do this, this is your gig!
Similarly, if you buy and sell cars online. Tell people what type of cars they should get. What to check when they buy cars?
Give them a free car inspection service if they are from your group or give a discount to them. That’s how you build trust!
7. Create a Schedule
While all this is great, but it is nothing if you can’t keep it up. So create a schedule and work accordingly. People are more likely to get attracted to your product if you can provide them with consistent content every day.
A content calendar will come in handy here. Neil Patel has provided a cool way to create a calendar for your content pieces. Replicate the same strategy for your social media campaigns, and you are good to go.
Remember that social media is not about getting customers but raising awareness about your brand.
If you can do that positively, you will automatically start to get more customers for your product. Master the techniques that we mentioned in the post, and you’ll be a big step closer to a successful social media marketing campaign.
