People love watching videos. The appearance of various video platforms and increasingly interesting video content makes people even more addicted to watching videos. Among these video platforms, Youtube has landed its mark as the most popular one which people mostly watch. With more than two billion users, Youtube is considered an effective platform to grab many people’s attention. Whether for entertainment or business purposes, Youtube offers so many benefits including increasing income. This benefit has attracted various people, including marketers, to create a appealing youtube channel for their video marketing strategy.
If you want to grow your business, Youtube can be an effective tool for achieving this goal. At this stage, you’ve already made videos and shared them on Youtube. But, somehow, your videos don’t perform as well as you expected. After all the effort you put into making videos, you still only have fewer viewers and subscribers.
Some factors cause this thing to happen. One of the reasons could be because your Youtube videos are not interesting enough for your viewers that makes them hesitant to watch the videos. If that’s the case, that means you need to find some effective strategies or ways to make your videos appealing enough to attract your viewer’s attention.
To help you tackle these problems, here are four best ways you can do to make an appealing Youtube channel:
#1. Make A Trailer For Your Youtube Videos- Appealing Youtube Channel
If you’re a music video or movie fan. trailer videos are not a foreign thing for you. The trailer itself is a type of video that shows a glimpse of a song, movie scene, and others depending on the content that people want to show.
Sometimes, people are getting confused between trailers and teasers. The only thing that distinguishes them is the duration which trailers usually have longer than the teaser. The trailer has been used by many content creators or Youtubers to attract viewers to subscribe to their channel.
If you want viewers to recognize your channel, you should start making trailer videos too. In your trailer, you can introduce your channel and the content on it. You can also tell the uniqueness, advantages, or other interesting things about your channel to attract viewers to subscribe to your channel.
Tell them why they should watch your videos and the benefits they will get if they subscribe to your channel. Show how your videos can help your viewers to solve their problems and make their life better. Make sure to provide all this information in short and simple but easy to understand by your viewers.
If you are still confused, there are many trailer videos you can watch as your reference. Take the trailer videos from ASOS as an example. In the video, this fashion brand shows a variety of different things, including makeup tutorials, celebrity interviews, and fun quiz videos.
The company shows this content to give potential viewers a little taste of what they can expect if they subscribe to the ASOS channel. They also add an upbeat and energetic soundtrack to make the video more attractive and enjoyable to watch.
#2. Share Your Youtube Videos On Social Media
If you have a goal to get more subscribers or viewers for your channel, sharing your videos only on Youtube is not enough. For achieving this goal, you need to make your videos can be easily found and seen by your viewers. Sharing your Youtube videos on social media is the easiest way.
Facebook, Twitter, and Linkedin are some social media you can use to share your videos. It all depends on your videos’ goal and target view you want to reach. If you make videos to promote your app for the millennial generation, you can share the video link with engaging captions on Twitter.
Or else, you can share some clips of the video on Instagram. By sharing your videos on the right platform, you have already raised your brand awareness that is helpful to more viewers and subscribers to our Youtube channel.
#3. Make A Posting Schedule For Your Youtube Videos
One of the important things to make your channel grow more is by being consistent. That means you need to post your videos frequently at the same time each day or week. By doing this, you already help your viewers to keep updated when new videos are uploaded.
You need to make a schedule to keep you consistent on posting. You can adjust it with the viewer’s time on Youtube videos. To make it fit with your viewer’s time, you have to do a little research.
In our busy daily life, sometimes we tend to forget some things we need to do. By making a posting schedule, you can prepare and set some time early to produce and edit your videos early. You can also have more time to make better videos.
Posting your videos frequently is not enough. You also need to make your videos eye-catching to attract your viewers to click the video immediately after you post it. Luckily, there are many technology tools like smartphones that offer excellent cameras, sound recording, and video editing tools to help you make outstanding videos.
This advantage is helpful for you who want to make videos on a small budget. If your tools are inadequate, you can still have a chance to make it by adapting animation styles like 2D or 3D animation to your videos. Make your videos more entertaining by adding some upbeat back sound or music.
#4. Build Interaction With Your Viewers
If you create a Youtube channel, indirectly you already created a community in it. This community is filled by your subscribers that you need to appreciate. Making your viewers keep watching your videos after subscribing to your channel is your priority.
Just because they already subscribe to your channel, it doesn’t mean you can’t ignore them. You still need to encourage and interact with them to make them feel like they are an important part of your channel. Youtube itself is such a great space for you to start building interaction with your subscribers.
It is best to start it through the comment section. After you post your videos, set some time to read and respond to some comments from your viewers. Make sure to respond nicely to keep a positive environment in your channel. This way will also help you to know more about your viewers and their opinion about your videos. You can use their opinion as feedback to make some improvements to your videos afterward.
Youtube is a famous video platform that has attracted many people, including marketers, to make a Youtube channel to grow their business. If you already make one, you may realize that gaining benefits through Youtube channels isn’t easy and takes some time. That’s why you need to find and apply some effective ways to grow your Youtube channel so it can give you the benefits you want.
With these four tips, making an appealing Youtube channel is not a big deal anymore. As long as you do these tips precisely, then the benefits will come your way. Now, you can start making your Youtube videos by applying these tips and finding ones that work best for your channel.