Today, Instagram and email campaigns have almost a symbiotic relationship. When it comes to traditional marketing, it has taken a backseat after the photo-sharing site is used by brands, big and small. Both Instagram and email marketing have the perfect romance to drive traffic, generate leads, and boost sales. They go hand-in-hand to drive user engagement for your brand and help in product sales.
According to an article published on https://www.inc.com, big brands are leveraging the power of Instagram into their email campaigns. With such campaigns, businesses are taking their marketing efforts to another level. Instagram and email is the perfect pair for your marketing efforts provided you know how to use them like a pro. Read this article to learn how Instagram and email marketing help in driving engagement for your brand.
Incorporate the Instagram icon and linking the same to your emails
You might be wondering how the integration is possible; it is actually very simple. If you are already on Instagram, is an easy job for digital marketing executives working for you. Leverage your business Instagram content to help you increase your fan following. Again, including your business Instagram images or visuals to an email together with a coupon will let you drive considerable income, based on the industry you serve.
Instagram photos improve CTR
Based on recent studies, the implementation of Instagram-styled visuals improves click-through rates or CTR up to 8 percent together with conversion rate by 25 percent. It is a significant improvement. Again, a different study by Elon University found out that most of the consumers trusting user-generated content or UGC on Instagram more than posts designed by brands. If you are interested to learn about the benefits of UGC on Instagram, study websites such as Stormlikes or similar ones.
Using Instagram visuals in your marketing campaigns
Make the most out of high-definition Instagram photos and stunning visuals in your mailers. Moreover, when it comes to social networking site photos, they are for driving user engagement because they have those elements that are necessary for your email campaign. Studies show that 76 percent of emails add social icons and another 14 percent integrate social media images.
Instagram is definitely the king if you consider social networking for brand building. Studies prove that the image-sharing site thrived in delivering 29 percent more user engagement than even Facebook and 60 percent more than the social media site twitter. These figures are quite promising and must not be undermined.
Using the right visuals in your mailers
Most beauty brands use Instagram photos in their mailers. That is the reason why many other businesses that depend more on visual content are following suit. Take some time out of your busy schedule and research those companies doing this seamlessly. These brands use high-definition Instagram photos in their email marketing campaigns and business website. It helps the companies build a large community concerning the brand. Be inspired and use it in your campaigns.
Whether it is Instagram photos or videos, they play a significant role in email marketing and brand engagement. You will see better results when you use the pair.
Author Bio: Ariya Stark is a graphic artist and social media professional working at stormlikes. She writes articles, whitepapers, and has knowledge of social media marketing. Her hobbies are writing articles and bird watching.