With each passing year, various startups and companies have started utilizing different marketing channels to grow their business. Out of which, video has become the most powerful medium of marketing. This article will help you in understanding Why Youtube Marketing is important for your business.
When we talk about video, YouTube is the first thing that comes into everyone’s mind. It is because YouTube is widely popular all over the world. It gets about 2 billion monthly active users.
Moreover, YouTube is also the second-largest search engine after Google.
Therefore if you are running a business and want to take it to a new level, you should opt for YouTube marketing.
Here, we will walk you through some of the most powerful reasons why Youtube Marketing can help you grow your business.
Without waiting much, let’s get started:
6 Reasons to Utilize YouTube Marketing for Your Business
Here are some of the reasons why using Youtube Marketing can take your business to great heights.
1. Capture Target Audience Attention
The attention span of the users is reducing. Based on a Microsoft study, the attention span of the users is mainly 8 secs.
Based on the Wyzowl, 69% of users love to watch a video instead of reading text to learn about any product or service. And YouTube being the leading video search engine, you get exposure to millions of people worldwide.
To capture the attention of the audience, you need to take care of several essential things:
- Know your competitors and what kind of videos they are making.
- Identify flaws in their YouTube videos and try to make better in-depth videos.
- Integrate attractive images and animations to keep users hooked.
2. Acquire High-Quality Traffic
Video content consumption is growing every year. Based on YouTube research, everyday users watch billions of hours of content and the platform acquires billions of views.
As per the global marketing research firm Nielsen, YouTube reaches US adults within 18-24 years of age more than any other cable network.
From this, you must have understood that you have the potential to reach millions of users through YouTube.
However, your main goal is not to get just traffic but high-quality traffic. In simple words, you want people that could become your leads and recurring customers.
Yes, YouTube can help you achieve quality traffic for your brand. How?
Whenever people visit Youtube, they don’t randomly stumble upon your page. They search for something and your video pop-ups. Further, if they watch your video, that means they are interested in your product or service.
To acquire these users, you should do something so that they become your loyal users. For instance, you can offer them some freebies in exchange for their email. Lastly, you can convert your viewers into email subscribers.
3. Improves Your Sales Pitch
A top-notch sales pitch is essential to influence users to purchase a product or service. You get sales when you have an excellent value proposition.
According to Nielsen Norman Group, users mostly have time to read only 28% of the text. Therefore, even if you create a powerful pitch, it’s of no use if people do not read it.
On the contrary, people love to consume video, and they retain 95% of the information. The reason being, the video subtly provides complete information. Videos are created with a combination of two crucial elements: information & entertainment.
You can reach out to a professional YouTube agency, and they can provide you with an appropriate sales pitch for your product or service.
4. Videos Helps to Build Trust
Trust plays a very crucial role in customer acquisition. Moreover, trust is required to increase sales and conversations. Here, you need to take effective steps to build an emotional bond with the users. By building trust, you can move faster than your competitors.
The best way you can build trust about your product or service is through YouTube videos. You can reach out to popular creators on the platform and ask them to promote your product/service.
You can post video testimonials of customers who loved your product or service. Besides this, you can continuously post different videos about your product/service to create awareness, attract users, and help them accomplish tasks.
5. Boost Your Search Engine Rankings
Google acquired YouTube in the year 2006. Therefore, a vast number of videos are ranking on Google. Therefore, if you also utilize video to grow your business, there are chances your videos appear in Google search.
With the craze of video content growing year-on-year, Google also considers ranking videos. By utilizing the proper tricks and tactics, you can obtain more traffic on videos and also on the website.
One such tactic is to treat videos like blog content. Begin with keyword research and then making videos on that keyword. Then integrate keywords in the title and description of the videos.
Apart from handling your YouTube channel, you should also integrate YouTube content on your website.
By integrating YouTube videos properly on the website, you obtain various SEO benefits.
- Get quality backlinks from various experts from your industry. This ultimately improves your ranking.
- Reduce bounce rate by keeping users engaged on your website by integrating a relevant video.
- By integrating an appropriate and optimized video, search engines can rank your video in the suggested videos.
6. Utilize YouTube Ads to Reach Wider Audience
One of the most powerful ways YouTube can help your business is through advertising. It operates through Google AdWords; however, not the same as the standard paid advertising.
People worldwide spend a lot of time on YouTube, and if you start presenting ads to the target audience, you can convert them to leads and loyal customers.
Generating traffic with the help of organic methods is good. However, with the help of paid traffic, you can generate better ROI for your business. Each passing day competition is increasing, and if you want to reach a wider audience, you should utilize YouTube ads.
Unlike TV and Radio, YouTube only shows your ads to interested people only. Hence, you can reach out to an audience who is genuinely interested in your business.
Apart from ads, you can utilize the power of retargeting. Generally, it is the process in which personalized ads are shown to the users when they switch from YouTube to other platforms over the internet. It is also known as remarketing.
You can enable remarketing by linking your YouTube account with the Google Adwords account. As soon as the users have seen your content on YouTube, you can retarget users with similar content on different partner sites.
Now you must have understood why YouTube Marketing is so powerful for your business. It is an excellent medium to convey your brand story and connect with users.
Hence, you can utilize YouTube to promote your business and get various advantages. It helps you to reach a potential audience for free and further expand your audience in new regions.
However, by posting videos regularly, you will not succeed fastly. One of the best things you can do to grow fastly on the platform is to buy Youtube views instantly for your channel.
With this, you can establish credibility on YouTube quickly. Also, you can gain more subscribers in a shorter amount of time.
Moreover, buying YouTube views is common among various startups and businesses to grow their channel. Hence, you can follow the same process and grow your channel quickly.