Lead generation is the process of recognizing and developing potential consumers for business services and products. It’s a fundamental factor in digital marketing; for your business, the prospect’s interest and contact information is the foundation of a successful digital marketing campaign; here is where you need lead generation tools.
Lead generation tools are an automatic process to capture your audience’s interest and contact information; this assists you to focus on consumer delivery and strategy without restoring to manually finding consumers.
Benefits of lead generation tools include:
- Attracts more consumers and increases the traffic towards your business.
- Reduces the workload pressure
- Enhances lead quality
- Manages leads better
- Speeds up the sales process
This article focuses on the best and top lead generation tools accessible in the digital world to facilitate a digital marketer to identify and cultivate potential loyal customers.
Here is the list of the top 9 lead generation tools.
HubSpot is known as jack-of-all-trades among the lead generation tools; from helping small businesses to prominent associations, HubSpot is an all-in-one tool for marketers to produce leads and convert them into sales. It offers software for marketing, customer service and deals with a free CRM.
The software comprises email marketing, SEO, marketing automation, social media, analytics, landing pages, and blogging for inbound marketing. These tools are essential for increasing traffic for your website, and by developing CTAs, live chat, and landing pages, you can explore your website and make it into a marketing machine.
- Lead Forensics
Lead Forensics is a website visitor tracking software that’s purpose is to add value for sales intelligence and lead generation. It’s crucial to build strong leads to know the audience visiting your site. Lead Forensics gets the IP address of every visitor who drops by your website and gathers their contact and demographic information.
Hotjar is an analytics and user feedback tool that helps website owners understand their visitors’ behavior and get feedback through tools such as surveys and session recordings.
Hotjar is vital in website management and improvement as it gives you visual data, and it’s easy to set up. It provides support to tag managers like Google Tag Manager. Moreover, you can install it onto numerous platforms, such as the Shopify store, to increase shop conversions.
AWeber is an autoresponder service with features such as web forms, email newsletters, and autoresponders. These tools provide internet marketers with a way to capture leads and communicate at any given time using pre-written messages.
AWeber includes features like:
- Unlimited follow-up messages
- A web form creator for your site
- Tracking data
- Unlimited autoresponders
- Detailed statistics and reporting
- Unlimited message broadcasts
- Customized web form templates
- Brand development strategy
Leadfeeder is a B2B sales tool that notifies you of the companies that visit you by connecting to your existing Google Analytics. Also, it integrates with other CRMs and emailing tools to give extra data that fits with your already-in-place management process.
- LinkedIn Sales Navigator
LinkedIn Sales Navigator is one of the top-rated lead-gen tools because it grants business owners to target the right buyers, engage with personalized outreach, and recognize all the essential insights.
- Hello Bar
Hello Bar is an excellent lead generation tool that permits you to design messages for your site visitors; it’s easy and straightforward to use and to start, you need to enter your website URL. Then, Hello Bar will illustrate to you how to make a display and put in codes. This tool helps you to set up simple announcements and direct your site customers to your social channels.
ReferralCandy is an excellent tool for eCommerce; it ultimately revolves around assisting businesses to produce leads and sales by providing discounts to consumers who direct new customers their way.
Optinmonster is a standalone application that assimilates with web platforms like WordPress, Shopify, and Drupal to convert website visitors into consumers and subscribers. It’s an excellent lead generation tool for WordPress-powered websites.