SEO tools are predominantly used for better search engine rankings. It is also known as the search engine optimization strategy. With the help of SEO tools, the website’s visibility in search engines is a lot more.
There are many tools available on the internet, and it is an integral part of digital marketing for brands and mostly their websites. Those tools increase the traffic to the websites so that it appears more often in those search engines.
The functions of SEO tools
The SEO tools mainly check every webpage thoroughly and provide a report with keywords, backlinks, and more. With these tools’ help, the maximum amount of traffic can be tracked, and specific changes can be made accordingly in one’s website.
The tools provide the web owners with a lot of insight to bring more traffic and ranking higher in the search engines.
How should the SEO tools be used?
Optimizing for search is an essential factor, and there are a few things that should be crossed checked as well.
Analysis of Keywords
The SEO tools will investigate every term commonly searched on the internet, similar to the content you provide. Most of the time, they also check the words that the competitors are using as well.
Links that allow people to jump from one particular site to another are backlinks. These links are used so that if you insert a link of a different link to your site, it will help you increase traffic.
To make this more effective, links of websites with more significant traffic than yours should be included so that the ranking changes.
As mentioned earlier, the more traffic, the more attention the website will be getting. Hence, the SEO tools track the number of people who visit your website, how they clicked on the link and what they look for.
The tools can also provide the keywords that the visitor used for a clearer concept of your target group’s exact words.
SERP refers to the entire organic result pages, and it includes almost every aspect of the same. Those result pages show snippets, videos, graphs, and many more. This feature also mainly shows paid results as well.
It is significant for SEO because it shows how exactly your website result is shown on the results page. Along with that, the keywords’ results, tracking the website’s rank, and more can be done with the help of the SERP tools.
Once the SEO tools provide enough feedback with the necessary changes to be made to the website, the same can be checked through the SERP features and tools. Many such websites offer SERP checkers and other features.
One of the most famous tools is WhatsMySerp. This tool has a variety of features that help track the progress of the website and get reports as well.
The WhatsMySerp tool is one of the most popular ones to check SERP for free, along with several various features. It provides an entirely free SERP checker. With this tool’s help, you can search for any URL and get the required details effortlessly.
You will have to register and sign up as a premium member to avail some features. Although some important ones are for free, the premium version provides the opportunity to search for more keywords and get the same results.
You can check the version for a month and get the amount refunded before 30 days of payment. However, with the top-notch features that it provides, you might stick to it for longer.
The most common keywords, the location wherein people are checking the website more often, will be displayed to you. Another feature is that the result pages will also be shown following the keywords you have put in the SERP checker.
Other than that, it will also display your website’s ranking on the google results page. The website’s progress and how many times the keywords used in your website are being searched for overall. All these details will be shown to you with the help of this tool.
An unlimited amount of domains can be added, which only a few applications offer. This is also a completely free feature.
However, concerning the keywords, you will have to be a premium member to search for a certain number of the same.
WhatsMySerp is one of the most accessible tools to use that provides a lot of various features. Along with SEO tools, SERP tools provide intricate reports of the website’s progress. Hence both of these are very important.
Reaching the audience can be easy if the right keywords are used, and the brand’s target group has been specified as well. The location, age, and other demographics can easily be tracked with such tools so that the websites can focus more on the integral parts of their digital marketing strategies.
Moreover, if both tools are used, the website and brand’s digital marketing will become even more efficient and reach a larger audience. The aim is to bring the website to the top of the result page, and this can be done if proper content and tools are used while developing the website.